Our partnership with Rippl is a powerful one: The combination of Rippl's deterministic purchase data and our supply-side curation capabilities enables buyers to reach highly targeted audience segments that align with their campaign objectives.

Rippl is differentiated by its behavioral insights into deterministic purchasers and hard-to-reach channels, including regional grocery and convenience stores. By adding these unique audiences to the LiveRamp Data Marketplace, advertisers can improve discovery and access to quality data, helping them fill gaps in customer intelligence and improve campaign performance.

“We are thrilled to partner with Rippl, a first-of-its-kind collaboration for regional retailers and advertisers. Giant Eagle takes a customer-first approach to everything we do, and working with Rippl is helping Leap achieve winning outcomes for customers, CPG partners, and for our brand. Rippl allows us to do this while upholding Leap’s ongoing commitment to prioritizing consumers’ data privacy.”

“At Universal Media Inc., we are proud to provide our clients with a data-driven, consumer-centric approach that boosts their return on advertising spend. We are confident that Rippl’s unparalleled SKU-level first party data footprint across regional retailers will be a valuable addition to our existing offering, and will ensure that our clients are benefitting from multi-retailer campaigns with consistent measurement and maximum impact.”

“National Retail Solutions (NRS) is focused on arming independent retailers with innovative solutions to compete with larger chain stores, and we see Rippl as an exciting addition that is highly aligned with our mission. Advertisers will leverage shopper data from our 20,000+ convenience store partners across the U.S., helping them uncover insights from audiences that are often difficult to reach. Our retailer partners will benefit from advertiser investments that drive increased visits and spend.”

“Rippl is a game-changing introduction to the market that gives our advertiser partners a level of granularity and transparency to their shopper data that is far beyond what they are receiving from their existing investments in retail data and media. Rippl will forge productive new partnerships between regional retailers like Schnucks and some of the most prominent advertisers today, improving the shopper experience, unlocking new revenue streams, and resulting in a win for all involved parties.”